THE PERSON BEHIND THE PROJECTS

Hello, I’m Poetri.

A Data & AI leader and lifelong learner from Indonesia, exploring the world through data, science, and curiosity.

From data foundations
to intelligent products.

I lead the data team at Hukumonline, covering the end-to-end data and AI landscape across Data Engineering, Data Analytics, Data Science, and AI.

I’m interested in the full journey: designing reliable data pipelines and platforms, turning data into insights, developing machine learning and AI capabilities, and bringing them into production.

My work has increasingly focused on applied AI and Generative AI, including large language models (LLMs), retrieval-augmented generation (RAG), information retrieval, embeddings, reranking, model evaluation, and AI-powered products.

I see strong data engineering and analytics foundations as essential to making AI useful and sustainable.

Find me on LinkedIn ↗

PROFESSIONAL EXPERIENCE

Turning curiosity into useful work.

Full experience on LinkedIn ↗

HUKUMONLINE

Head of Data

I work across technology, product, business, and domain teams to identify where data and AI can create meaningful value.

Lead across Data Engineering, Data Analytics, Data Science, and AI.
Connect reliable data foundations with insights, experimentation, and production capabilities.
Balance quality, scalability, reliability, cost, governance, and data sovereignty.

I’m particularly interested in building teams that can take ideas from data to experimentation to production.

AREAS OF FOCUS

Across the Data & AI journey.

Data & AI strategy

Connecting technical capabilities with product and business needs, and building teams that can take ideas into production.

Modern data platforms

Reliable pipelines and platforms that provide a strong foundation for analytics, machine learning, and AI.

Analytics & data science

Turning data into insights, exploring questions through experimentation, and developing applied machine learning capabilities.

Generative AI & retrieval

LLM and RAG systems, information retrieval, embeddings, reranking, and model evaluation for AI-powered products.

AI in production

Bringing intelligent capabilities into real products while balancing quality, scalability, reliability, and cost.

Governance & sovereignty

Considering governance and data sovereignty throughout the journey from data foundations to AI applications.

BEYOND THE WORK

Curiosity is my starting point.

I’m curious about how the world works, from the patterns in nature to the meaning in language. Science, literature, and the world around me keep me asking questions. Data gives me another way to explore them.

Read my notes on Poetri Labs ↗